In this extremely slow market, many realtors are struggling, trying to figure out anything they can do to make home sales and get the commissions they need to pay their own bills. Unfortunately, homes are not selling. Even more so, many homeowners, who have homes they are ready to sell, are not putting them on the housing market because they don't believe they can afford it. But there's a way you can help them sell their homes, and add commissions to your bottom line.

For some homeowners, who are facing foreclosure, they feel there is no way out. They may owe $300,000 on a house that is only worth $300,000, or less. If they were to sell the house they would actually lose money in the bargain, not to mention other costs they would incur. But what if you could find a way to help them make a profit on the deal, ensuring your real estate commission? You can if you know how to work with the bank on a 'short sale' strategy.

You're not the only one unhappy with the current housing market trends. Banks also are not pleased with what is going on. The more people are struggling with their mortgage payments, the more they are going into foreclosure. Banks hate foreclosure. The bank wants money, not real estate. Money is what they operate on. Additionally, just like everyone else, banks are regulated. They are only allowed to have so many houses on the book that they take back through foreclosure before it has an effect on the bank's credit rating. They much prefer to see home sales than to add another ding to their credit score.

For that reason, if you know which homes are about to go into foreclosure, you may well be able to do a little wheeling and dealing with the bank through a short sale strategy that you can profit from.

By knowing that a homeowner who is going into foreclosure is willing to sell, you may be able to ask the bank to discount what they owe on the mortgage. This way the house can be sold to a new buyer at a discount, the seller is out of their financial hardship, the bank has one less foreclosure ding on their credit rating and you get a real estate commission. It's a win-win across the board.

Now you have to find these potential sellers. Statistics show that of every 20 houses that are in foreclosure only one homeowner will call a realtor to help them sell. The others don't think they can afford the realtor's help. But, if you were able to show them a way they could sell their house, without going further in debt, you could help them through this process and each get what you want.

Finding out who may need this kind of help is as easy as calling your title company, or attorney, and asking for the notice of default list. It's public record, and easily available. You can also buy lists but they're usually available for free. Once you have the list, you can contact the homeowners directly. Explain to them how the process works, help them work with the bank, list their house, and get that sale.

The housing market today is dramatically different than it has been in months and years past, but as a realtor you don't have to be a victim of the current slumping housing market. There are a lot of homeowners begging for someone to help them sell their house. You can be that person. You just have to know the steps and how to use them properly to make a profitable sale for you both.

Thanks for the ear and Have a Great Day!

Bill

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